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Steve Jobs, late CEO of Apple said the following; “Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” Millions of people use Apple products. My parents use iPhones and my two year old can navigate an iPad. Why? Simplicity. Apple has created powerful products that work together easily.

So let’s bring that in to the audiovisual world. Maybe you’re a genius and know all the ins and outs of compressors, gates, sub-mixes, video scalers and matrix routing but you’re not the only operator.  If you’re not there, can others run the system or is it too complex? Ultimately, your audiovisual system is just a tool for your ministry or business and it should be designed so it can be used at a simple level.

System design is at the heart of the issue.  A great system is designed around the needs of the user and is easy to operate. Often, such systems require time, research and an understanding of what the system really needs to accomplish. Richard Branson, CEO of Virgin is famous for saying, “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” Let’s face it, it really is easier and cheaper to order a bunch of equipment try to “make” it work.

Yes, audiovisual systems can be daunting, but at Proclaim Audio Video, we’re all about simple. We listen to you, determine your audiovisual needs, then design a powerful system that is easy to use. We offer training to help your team get comfortable with the system and refresher courses to keep everyone current.


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